A 360 spin of every car, from a phone walk-around
Walk slowly around the car with a phone, upload the clip, and it comes back as an interactive spin a buyer can drag around on your website or the marketplace. The car is placed in the same studio booth as your photos, so the spin and the stills match. No turntable, no rig, no studio bay.
For listings that want to let the buyer walk around the car
How it works
Walk once around the car at a steady pace, phone held level at about headlight height
Upload the clip with the rest of the car's photos
The car is lifted out of the lot frame by frame and placed in your booth
The spin comes back as a player you embed on your website, or as frames for marketplaces that support them
Why a spin sells
A set of stills asks the buyer to trust that nothing was left out between the angles. A spin lets them look for themselves. They drag to the corner that worries them, stop on the wheel they want to check and go round again. It is the closest thing to walking the lot from a phone, and it keeps people on the listing longer than a strip of photos does.
Feature points on the spin
Marks on the car can be tagged on the spin, so a buyer who sees a scuff can tap it and read what it is. The same goes for the things worth pointing out: the wheels, a tow bar, a panoramic roof. Honest tags on the spin do the job the close-up photos do in a listing, in the place the buyer is already looking.
Still the same car
As with the photos, the booth is rebuilt around the car and the car itself is not touched. A spin that hid a dent would be worse than no spin at all, because the buyer would find it on the walk-around and wonder what else was hidden.
Good for
Dealer websites and vehicle detail pages
Marketplaces that show spins
Higher-value stock where buyers inspect closely
Remote and distance sales
Auction catalogues
Do I need a turntable or special camera?
No. A phone and a slow walk around the car on the lot is enough.
Does the spin match my studio photos?
Yes. The spin uses the same booth as the stills, so the listing looks like one shoot.
Can I show the spin on marketplaces?
On your own website the spin is an embeddable player. For marketplaces, it depends on what each site supports; the spin can be exported as frames where they take them.
What about the inside?
That is the interior product, which pairs with the exterior spin. See the interior page.