Car video ads from the photos you already have: how dealers get video on every car without filming
Video gets more attention than stills on social feeds, and most dealers never post any because filming each car is work. How a short video tour and a set of ads can be built from the listing photos, and what makes them honest.
Why dealers do not post video
Everyone in the trade has been told that video does better than photos on social media, and most dealers believe it. Yet the typical dealer page is a feed of still photos with a price on them. The reason is not doubt; it is work. Filming a car properly takes a person, a plan, and an afternoon of editing, and that is for one car. Multiply by a week's stock and video is the first thing to go.
The way through is not to film more. It is to build the video from what the lot already produces.
A video tour from the stills and the spin
A car that has been through the booth has a set of consistent studio photos and, if you shot one, a 360 spin. Carzbooth cuts those into a short video tour: a smooth move around the car through the angles, the interior, the details, with your logo and the key facts as captions. No footage is needed. If you want some real motion in it, a short phone walk-around can be included, but it is not required.
Ads in the sizes the platforms want
Each platform wants a different shape: square and tall for feeds and stories, wide for YouTube, the marketplaces and your own site. Each car gets a set of creatives in those sizes, built from the same booth photos, so the dealership's ads look like one brand. The price, the mileage and the key features sit in clean captions, not stamped across the paint, because feeds show less of a picture that looks like a flyer.
The three moments that work
Dealers post about a car three times: when it arrives, when the price changes, and when it sells. The ads are built for those. "Just arrived" is the one that gets the most attention because it is news, and it works best on the day, which is only possible if the ad is ready when the photos are. A "reduced" post is a reason to look again. A "sold" post is proof the lot sells cars, which brings the next buyer.
Keep the ad as honest as the listing
An ad is a promise. If the video shows a car that looks better than the one on the lot, the viewing is where that promise is broken, and the buyer knows it before they have opened the door. Carzbooth's rule for video is the rule for photos: the booth is rebuilt around the car, and the car is not changed. The marks visible in the stills are visible in the tour.
Where to put them
The video tour goes on the vehicle page of your website and on YouTube. The tall version goes to stories and reels, the square one to the feed, the wide one to the marketplaces that take video. Post the arrival the day the car is listed, and answer the comments like a person. Our post on dealer social media photos covers what to say. The video and ads product page has what is included.